I’m Jerry. When I finished design school, one thing was clear - I wanted to do it all.

Throughout my career, I’ve made sure to dip my toes in every creative outlet possible, and thus, have fostered a diverse, well-rounded creative eye in the process. Whether it’s digital, print, product or interiors, I’ll work closely with you to create something truly special.

SCROLL WITH ME.

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INTERIOR DESIGN + ART DIRECTION + CREATIVE DIRECTION

 

As the Design Director of Workshop Cafe, opening our second location was no small feat. We had our eyes on designing something unlike any other cafe on the market - unlike any other workspace on the market.

Through exhaustive research, ideation, and correspondence with our architects, we found a combination of colors, materials, and a design language that truly spoke to the business’ culture and vibe.

Project scope included, but not limited to:

  • Providing creative direction to architects

  • Designing and hand-making custom furniture pieces

  • Researching and hiring local artists

  • Ideating and hand-painting murals

  • Schedule creation and maintenance

  • Budget management

  • Account management

  • Project management

 

Shots of the final space

 
 

The Art

At Workshop Cafe, art is a crucial part of its identity. I exclusively sought out local talent to provide the energy Workshop Cafe prides itself in, and decided on Erik Otto, whose dynamic forms and vibrant color palette was perfect for our bold outlook. Furthermore, it helped contrast the concrete jungle that is the San Francisco Financial District.

The second piece was designed and hand-painted by my team and myself. We wanted to speak to Workshop’s inherent DIY nature, and incorporated different textures and paints, even including gaffer’s tape in the final piece (black stripes). 

 
 

Interior Design

A significant part of this project was coming up with the right combination of textures and colors that spoke to Workshop’s seemingly disparate aesthetic; modern with a splash of DIY.

I ensured that every brainstorming session and every piece I designed met all the standards of a clean, contemporary space, but always paid homage to the material’s more humble beginnings. Corrugated metal, raw maple, exposed concrete were all key stylistic choices to bolster Workshop’s pride in not being afraid of get its hands dirty.

 
 

Furniture

I personally chose every single piece of furniture in the store, and have designed and physically built some of the larger pieces.

The atrium partitions (black pyramidal pieces) are painted a simple matte black, but grooves have been cut into the wood to showcase the beauty of simple materials, staying true to Workshop’s modern-DIY aesthetic.


BRANDING + PACKAGING + EVERYTHING IN BETWEEN

In typical Workshop fashion, having a presence was just as important for the brand as it was the physical store. With the right balance of typography, textures, colors and art, we compiled a family of brand elements that’ll unite all print and digital collateral.

Project scope included, but not limited to:

  • Print and Digital Design

  • Packaging Design

  • Social Media Management and Brand Voice

  • Pitch Deck and Data Visualization

  • In-store Playlist Curation

  • Project Management

 

Studies

 

Packaging

Sticking to a simple color palette, I was able to experiment with many different textures to really make the packaging sing. Aside from the black mesh pattern designed to mimic perforated metal, I tapped local artist, George Cwirko Godycki, to complement the family of products.

I wanted to pay homage to local San Francisco culture, so the art provides everyone something they can identify with. The boldness of a graphic black-and-white pattern on Workshop’s signature cup shows confidence as well as a striking image for all curious passersby. Similarly, the vibrant, full-bleed orange shopping bag is undeniably recognizable as a Workshop brand staple.

 
 

SOCIAL MEDIA, AT A GLANCE


 

Visual Design + UI/UX + App

 

The Workshop Cafe App was due for a massive design overhaul. Using all the brand elements my team and I established, we worked closely with front and back-end developers to make sure our vision came to life.

Project scope included, but not limited to:

  • Visual Design

  • UI/UX

  • Wireframes

  • User testing

  • Art Direction

  • Photography

  • Project management

 
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APP REDESIGN

 
 

WEB DESIGN + CREATIVE DIRECTION + ART DIRECTION

 

Since Workshop is a well-oiled machine run by many people, both in the foreground and background, I wanted to make sure to represent all the hard workers involved. I did this quite literally by designing an all-hands-on-deck dynamic where the front-end folks are represented by hands adorned with art found all around the store, and the back-end folks are represented as being “behind the scenes” via a stretch fabric texture. The result is a multidimensional, vibrant look at what makes Workshop a unique establishment.

Project scope included, but not limited to:

  • Art Direction

  • Creative Direction

  • Visual Design

  • Wireframes and Site Architecture

  • Photography

  • Site Testing

  • Project Management

 
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Studies

 

BONUS PROJECT: GORD, NATURAL WATER BOTTLE

 

*Gord is a personal project published in Material Connexion’s Material Innovation book series showcasing products using innovative materials.

My mission for this project was to design a portable water bottle more naturally than what was currently on the market. I utilized the gourd fruit, which after drying becomes as hard as wood, making it an effective way of storing pretty much anything - among them, liquids.

I became obsessed with the idea of bending the laws of nature using modern manufacturing methods, so I designed a custom mold that forced the gourd to grow in a more ergonomic shape, making it viable for everyday use. Special features include a unique bottle cap designed to accommodate the slight variances in the gourd’s wall thickness and an in-mold logo.

Project scope included, but not limited to:

  • Industrial Design

  • CAD

  • Mold Design + Manufacturing

  • Business plan

  • Project Management


MISC. + FUN STUFF

 
Creative Direction, Art Direction, Production, Photo Editing, Model: Danielle Derisse, Photographer: RJ Tolentino

Creative Direction, Art Direction, Production, Photo Editing, Model: Danielle Derisse, Photographer: RJ Tolentino

Creative Direction, Art Direction, Production, Photo Editing, Model: Danielle Derisse, Photographer: RJ Tolentino

Creative Direction, Art Direction, Production, Photo Editing, Model: Danielle Derisse, Photographer: RJ Tolentino

Creative Direction, Art Direction, Production, Photo Editing, Model: Danielle Derisse, Photographer: RJ Tolentino

Creative Direction, Art Direction, Production, Photo Editing, Model: Danielle Derisse, Photographer: RJ Tolentino

Illustration, Digital

Illustration, Digital

Illustration, Digital

Illustration, Digital

Photoshop, Illustration

Photoshop, Illustration

Photoshop, Illustration

Photoshop, Illustration


 

GET IN TOUCH below or email mejia.jerry@gmail.com