Workshop Cafe
Design Director : branding, interior design, UI/UX
Workshop Cafe was voted the best workspace in San Francisco many times over - featured on the front page of the San Francisco Chronicle, hosted Joe Biden for one of his talks, and collaborated with Apple on their launch of the first-ever Apple Watch. It optimized a space specifically for those who wanted a no-strings-attached way of getting out of the office or working from home. I acted as their voice for all things brand, oversaw openings of both locations - including their 6,000sq/ft flagship store in SF’s Financial District.
Packaging design and Visual Identity, including trademark coffee cup featuring a local SF artist, a sample of social media photos shot and edited by me, and a Spotify playlist curated by me, which provided the right energy and vibe for a cafe-workspace (link provided).
UI + UX design, including before redesign, wireframes, and UX flow map
Web design and building showcasing Workshop Cafe’s very hands-on culture. From behind-the-scenes, depicted by stretch fabric motif, to the front-lines, showcasing Workshop employee hands adorned by custom art found in the workspace.
Interior, furniture design and production. I personally saw the opening of both Workshop Cafes, and guided the creative direction to establish a clear design language across all mediums. I personally chose every piece of furniture in the 2nd Workshop Cafe, and have designed and physically built some of the larger custom pieces.
Art Direction. Local SF artist, Erik Otto, designed a beautiful wall-to-wall mural that spoke to Workshop Cafe’s dynamic and bold approach in all things. The second image, labeled ‘03,’ was the draft delivered by Otto, but there was something missing. Though close collaboration, we came to a much more fitting piece.
The second mural in the back was designed between my team and myself, focusing on different colors and textures, even incorporating black tape for the rectilinear lines, making the process faster, and adding a different dimension.
